Usage Statistics

Internet Search Engine Usage Statistics

There are multiple search engines available for internet users. Search engine usage statistics shows 55 to 59 percent of the users use Google search and also one or two most popular search engines like Yahoo and Lycos. Nearly 72 percent of the internet searchers use Yahoo and 70 to 75 percent of the users use the MSN search engine. But these searchers also use the other search engines also along with the other famous search engines. U.S statistics regarding the usage of search engines during the year 2005 shows the total share of searches. Nearly 1,823,320 (in thousands) search done during this year and its total percentage is around 45%. In SN search engine approximately 828,165 (in thousands) search done and its percentage is around 15% and Yahoo search engine had 20% to 23 percent of total searches done during the year 2005.

The most common search engine that surprises all the internet searchers is the Google search engine. For most of the search players, it is critical to recognize that they own only a limited number of users. Continued innovation is very important to maintain a high level market which is most competitive today. This will provide an opportunity to all the searchers who use multiple search engines. There are certain differences in loyalty of a consumer with that of the multiple search engines.

The users of Google search engine have a much higher rate of loyalty than the other search engine users. The Google search engine has approximately 55 to 59 percent of visitors and 20 to 26 percent with Yahoo and 15 to 18 percent with MSN and approximately 13% with both MSN and Yahoo. Statistics of search engine usage provide a shared percentage of all the search engines. Yahoo search engine shared nearly 70% of Yahoo traffic. This includes 38 percent of Google, 10 percent of MSN and 20 percent with the combination of both MSN and Google. Search engine statistics further showed that MSN shared 71 percent with all the other search engines with its traffic rate. This sharing includes just 12 percent of the Yahoo search engine, 32 percent of Google and 23 percent of both Yahoo and Google search engines.

The rankings of famous search engines are measured by a search query volume. The latest net ranking statistic of search engine usage for the year 2005 shows that Google has got the first place of all the other searches. It has 46 percent of total searches. The queries for Google are marked as 1.86 billion. The second search engine is Yahoo with 20 percent of over all searches and its queries is registered as 855 million. Next to Yahoo is the MSN search engine, which came third place with 12 percent of searches and its queries are marked as 510 million.

Search engine usage statistics show that most of the search engine users collect their information within the result of the very first search result page. Nearly 61.5 percent of search engine users perform their searchers in this way. Overall, 85 percent to 90 percent of the search engine users click on the search result displayed within the first two to three pages.